Administered by CornerStone United, DAWN Value Guard is our ‘private-label’ vehicle service contract delivering high-quality comprehensive coverage at an extremely competitive price. Built on a foundation of transparency, reliability, and customer satisfaction, Value Guard offers extensive coverage that shields owners from costly repairs while keeping the claims process fast and hassle-free. Accepted nationwide, these plans help dealerships differentiate themselves with a premium protection product that customers truly value. DAWN Value Guard ensures peace of mind for vehicle owners—and lasting trust and loyalty for the dealers who offer it.
Private-Label Protection
DAWN Value Guard.
DAWN Value Guard (DVG) is our exclusive, in-house vehicle protection program built to deliver exceptional coverage at a highly competitive price point. Designed primarily for independent dealers, DVG empowers you to offer real protection — not gimmicks — with flexible terms, simple eligibility, and reliable support that meets the expectations of today’s value-driven car buyers.
Whether your customer is financing a late-model sedan or purchasing a higher-mileage daily driver, DAWN Value Guard has a plan that fits. Coverage tiers are structured for clarity and speed at the F&I desk, with no-nonsense contract terms, solid component protection, and built-in roadside benefits to boost your sale and drive customer confidence.
With DVG, you’re offering a warranty product that’s tailor-made for your inventory — and backed by the same mission that drives DAWN: to protect your reputation while maximizing your revenue potential.
DAWN Value Guard Literature
DAWN Value Guard Literature/Desk Mat
Durable desk mat with quick-reference DAWN Value Guard coverage info.
DAWN Value GuardSample Contracts
DAWN Value GuardSample Contracts
Essential coverage for vital vehicle components at a great value.